KFT110 Building Familiarity vs. Direct Prospecting (Public)


(Recorded during a live seminar) If you find yourself working hard, doing the right things, yet not generating the leads and conversion you want, then you might be building familiarity instead of prospecting directly. That means being face-to-face or phone-to-phone then asking the right questions to determine if they’ll be a prospect today. What are you doing?

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